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Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions

by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.

(PODCAST)

VIEW ABSTRACT | GO TO PODCAST

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions

by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.

(ANALYST REPORT)

VIEW ABSTRACT | GO TO ANALYST REPORT

Connecting Through Content: Issue One

by KnowledgeStorm, Inc (E-mail this company)

March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.

(ANALYST REPORT)

VIEW ABSTRACT | GO TO ANALYST REPORT

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